1st time orchid society Pres. and I want to rejuvenate my society. Recommendations?

[zygostates]

Hello, I am going to be my orchid society's Pres. this year This will be the first time I have taken this office before. I have, in the past 10 years, held nearly every office except treasurer and newsletter editor. I am writing to ask for recommendations/ideas to rejuvenate my aging society. I know that everyone everywhere has felt the affects of 2009 and that memberships are down. But despite all of this, some societies are still flourishing and growing. I want to know how and why so I can try to make mine exciting and better again for everyone
Thank you and I look forward to your suggestions.