Very cool! Too bad the Orchidaceae family is not listed.
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All that is gold does not glitter,
Not all those who wander are lost;
The old that is strong does not wither,
Deep roots are not reached by the frost.
-J.R.R. Tolkien, LOTR, Fellowship of the Ring
There was an article several years back in the AOS Bulletin that discussed UV landing sites for insect pollinators. Many of the flowers mentioned had obvious visual indicators for the insects, usually lining up with the callus on the lip of the flower and directing towards the anther cap and ovary.
I've noticed that the bees and wasps have taken an inordinate interest in my pods over the flowers. It may be a hormone related attraction. The bees do not seem to be affected by any UV patterns present in the flowers.