I hate it too, but that's the way it is! A reason for using trade names is that the name itself is protected, and can't be used by competitors. I guess it's a marketing strategy. In the case of a cross that's actually registered, anyone can sell a Phal Wiganiae, but only they can market Phal Philadelphia, even though it's the same thing! I've tried emailing these companies about this practice, and either I get no reply or an email that essentially says "this is none of your business." I'm assuming that at least the dutch growers would file for 'Plant Breeders Rights' variety protection, so I'll try to access the database for some information.
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Camille
Completely orchid obsessed and loving every minute of it....
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