Recently I created an ad on facebook for my society's auction. Out of 22,021 impressions the ad only received 10 clicks...which seems like a pretty low rate of clicks...especially since the ad only targeted people who are interested in orchids. My guess is that our logo, which I used as the image, wasn't eye catching enough.
In terms of future ads for my society on facebook, I'm wondering what kind of orchid related images might capture the most attention. So imagine you're on facebook...which image would you be most likely to click on...