Which Photo Would You Click?
Login
User Name
Password   


Registration is FREE. Click to become a member of OrchidBoard community
(You're NOT logged in)

menu menu

Sponsor
Donate Now
and become
Forum Supporter.

Which Photo Would You Click?
Many perks!
<...more...>


Sponsor
 

Google


Fauna Top Sites
LOG IN/REGISTER TO CLOSE THIS ADVERTISEMENT
Go Back   Orchid Board - Most Complete Orchid Forum on the web ! > >
Poll: Which Photo Would You Click? (see thread)
Poll Options
Which Photo Would You Click? (see thread)

Reply
 
Thread Tools Display Modes
  #11  
Old 06-19-2010, 08:33 PM
cb977's Avatar
cb977 cb977 is offline
Senior Member
 

Join Date: Apr 2006
Zone: 9a
Location: Spring Hill, FL
Posts: 17,222
Default

Quote:
Originally Posted by PaphMadMan View Post
Well, if you're on Facebook you deserve whatever you get. It will be the downfall of western civilization.
My ...we're all entitled to our own opinions
Reply With Quote
  #12  
Old 06-21-2010, 02:56 PM
Gin's Avatar
Gin Gin is offline
Senior Member
 

Join Date: May 2006
Zone: 5b
Location: So. Mo.
Posts: 3,324
Default

Mine went to the Epicat. a bright attention getter ..
Reply With Quote
  #13  
Old 06-21-2010, 03:07 PM
Tropicgirl Tropicgirl is offline
Senior Member
 

Join Date: Mar 2010
Zone: 10a
Location: SW Florida
Posts: 519
Which Photo Would You Click? Female
Default

I would click on the Encyclia or the Epicat.

Although, for quantity clicks the woman with den would get tons but probably not for the right reasons.
Reply With Quote
  #14  
Old 06-24-2010, 12:59 AM
Izzie Izzie is offline
Senior Member
 

Join Date: Mar 2010
Zone: 5b
Member of:DOS
Location: Lakewood, CO
Age: 35
Posts: 2,289
Which Photo Would You Click? Female
Default

Unfortunately, as others have said, the woman with dendrobium might get the most for the wrong reasons- but not necessarily by people that aren't sincerely interested in orchids. just human nature.

I'm most drawn to the first two, especially the Epicat- is very striking, really grabs you.
Reply With Quote
  #15  
Old 06-24-2010, 02:38 AM
natasha natasha is offline
Senior Member
 

Join Date: Apr 2009
Location: Southern Peninsular Malaysia
Posts: 638
Default

the epicat is really an attention grabber! though it also can mean that you hired a very good photographer! as for ads in fb, i seldom click on them... try fan page!
Reply With Quote
  #16  
Old 06-24-2010, 06:14 AM
RosieC RosieC is offline
Senior Member
 

Join Date: Jul 2008
Zone: 8a
Location: West Midlands, UK
Age: 49
Posts: 25,462
Default

I agree about a fan page being a better thing than an add.

There are a lot of nonsense fan pages which I ignore, but orchid related ones I will often at least have a look at and if that then lead you on to links to a website, or contact details or whatever you would probably find you get more interest.
Reply With Quote
  #17  
Old 06-25-2010, 01:02 PM
epiphyte78 epiphyte78 is offline
Senior Member
 

Join Date: Nov 2007
Zone: 9a
Member of:OSSC
Location: Glendale, CA
Age: 46
Posts: 557
Which Photo Would You Click? Male
Default

Thanks everybody for your feedback!

I created a new ad exactly the same as the old ad except that I used the photo of the Epicat (with permission from the photographer/grower who is a member of our society) instead of our logo. The results were kind of surprising....the click through rate was .043% for the Epicat compared to .042% for the logo.

Epicat / Logo
25,710 / 26,125 impressions
11 / 11 clicks
0.04 / 0.04 CTR (Click Through Rate)
2 / 2 Actions (People who became fans)
0.01 / 0.01 AR (Action Rate)
0.32 / 0.33 CPC (Cost Per Click)
0.14 / 0.14 CPM (Cost Per 1000 impressions)
$3.53 / $3.59 Total Spent

My guess is that it's logical for the percentage of clicks to decrease over time...without knowing that rate of click decline it's kind of hard to compare the effectiveness of the two images.

A few notes...

The ad was for my society's facebook page...which I'm pretty sure is a fan page.

On facebook you can either select to pay for each click or pay for each 1000 impressions. Both the Epicat / logo were the cost per 1000 impressions option. So even if 500 people had clicked the ad I still only would have paid the $.14 per 1000 impressions.

Personally, I would have clicked on the lady with the Dendrobium because I'm a huge fan of seeing orchids growing on trees! For me a "just ok" orchid growing on a tree has more appeal than a "nice!" orchid growing in a pot. Plus it probably doesn't hurt that I'm a straight male.

"Over the top" is certainly subjective...but there's no arguing against the old advertising adage that "sex sells". If you select the cost per 1000 impression option then it doesn't matter if people click the ad for the wrong reasons...what matters is catching their attention.

But I wouldn't have selected the lady with Dendrobium pic for the ad because I think the "sex sells" adage might primarily apply to straight males...which seem to be a minority in orchid societies. As I mentioned in my post on the demographics of orchid growers...orchids are most popular with women between the ages of 20 and 30...at least on facebook and for my area.

I mostly included it to see how many other people LOVE seeing orchids growing on trees. The answer is clearly... not enough!

Hmmm...I just noticed that when you create an ad on facebook there's a link for advanced targeting. Interesting.
__________________
Epiphytes and Economics!
Reply With Quote
  #18  
Old 06-25-2010, 01:43 PM
Tropicgirl Tropicgirl is offline
Senior Member
 

Join Date: Mar 2010
Zone: 10a
Location: SW Florida
Posts: 519
Which Photo Would You Click? Female
Default

Had it been just the orchid growing on a tree you may have gotten different results.
Reply With Quote
  #19  
Old 06-25-2010, 02:16 PM
RosieC RosieC is offline
Senior Member
 

Join Date: Jul 2008
Zone: 8a
Location: West Midlands, UK
Age: 49
Posts: 25,462
Default

Quote:
Originally Posted by Tropicgirl View Post
Had it been just the orchid growing on a tree you may have gotten different results.
I agree, I love seeing orchids on trees, but the woman makes me think it is trying to use sex to sell so I wouldn't vote for it.
Reply With Quote
  #20  
Old 06-26-2010, 11:19 AM
natasha natasha is offline
Senior Member
 

Join Date: Apr 2009
Location: Southern Peninsular Malaysia
Posts: 638
Default

well, some opinion from me... i would definitely click on a wonderful close up of an orchid coz it can scream quality. the flashier the colour the better i think! should you put a complicated picture, people might not even notice becoz can't see clearly. the ads squares are too small for much details. about the demographic, i think its wrong. many people i know don't bother to put their interest in the profile, i just put in yesterday, but i'm already looking how to delete all the stuff back. people usually put the bare minimum. female or male hobbyist? i think older males!
Reply With Quote
Reply

Bookmarks

Tags
advertising, facebook, image, publicity, society, click, photo


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Greetings from Costa Rica RichardBlank Introductions - Break the Ice ! 30 05-23-2011 05:02 PM
Flickr Photo Posting Made Easier! epiphyte78 Advanced Discussion 4 08-06-2009 10:09 AM
December status report Ross Orchid Lounge 30 12-28-2008 04:54 AM
Repotted Phal. Stuartiana In Spike adlemsi Hybrids 8 06-14-2008 05:31 PM
Contest #1 - Best Orchid Photo Marty Contests & Polls 0 06-14-2005 12:33 PM

All times are GMT -4. The time now is 11:33 PM.

© 2007 OrchidBoard.com
Search Engine Optimisation provided by DragonByte SEO v2.0.37 (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.
Feedback Buttons provided by Advanced Post Thanks / Like (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.

Clubs vBulletin Plugins by Drive Thru Online, Inc.